Team Webmaster : The Meeting, Incentive, and Convention Exhibition (MICE) industry in the country is considered to further strengthen its strategic role in promoting Indonesia’s national economic growth. Read also: can turn off the tobacco industry, ecosystem actors protest against price increases at the General Manager (GM) of The Jakarta Convention Center (JCC) Senayan in 2025, Edwin Sulaeman conveyed Indonesia’s important role in the Asia-Pacific region and subsequently productive populations, becoming one of the attractions for businesses to get involved in various MICE agendas in the country. “This MICE business has a big economic impact, because it involves many business actors in various sectors, including supporting industries,” Edwin said in his statement on Saturday, September 21, 2024.
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Data from the Association of Indonesian exhibition companies( Asperapi), in 2023 there were about 138 exhibitions established, with the number of participants reaching 30,449 companies or institutions. Read Also: don’t worry, Women’s family UMKM companies can move the national economy “the transaction value of the exhibition is worth more than Rp 100 trillion, or an increase compared to the previous year of Rp 91,652 trillion,” he continued. Based on Priority Research data in 2022, the economic value generated by MICE in 2024 could reach US$998.59 billion globally.
Where, the Asia Pacific region is the largest rat market with a share of 44 percent, or higher than North America (30 percent), or even Europe which is only 20 percent. Read Also: World Expo 2025 Osaka, RI will be the largest energy economic potential until Smart City Edwin proves what happened at JCC, as an industry leader and catalyst in the MICE industry in the country.
According to him, many event organizers (EO) of the world are using JCC to develop their health agenda in Indonesia. Some of the world-class events that have been held at JCC in recent times include Inter Parliamentary Union, Koelnmesse Pte Ltd, Asia Pacific coatings exhibition, Taiwan Expo, Indonesia International Geothermal Convention & Exhibition (IIGCE), Homeland Security, and many more. Read also: these two indicators make the Fed’s interest rate rating strong throughout 2023, he said, there are 145 cooperation contracts with various events, both national and multinational, including government-owned, state-owned and private agendas. “In this MICE business struggle, as many music concerts and performing arts events are also one of the main attractions for visitors to come to JCC. There are many business and industrial organizations that use JCC as their place to develop markets and build business cooperation,” he explained.