How to choose the most effective marketing media for village empowerment products
Choosing the most effective marketing media for village empowerment products requires an integrated strategy and focusing on the right target market. Here are some strategies that can be used to choose the most effective marketing media:
- Social Media
Facebook Instagram and Twitter are very effective for promoting village products. They can be used to showcase products, interact with customers, and build more personalized relationships.
How to use it: create a consistent business account, share engaging photos, create informative content, and host fun contests to increase engagement and build an online community. - Digital Marketing
Usability: digital marketing through informative and engaging websites, as well as email marketing, is very effective for reaching potential customers and building long-term relationships.
How to use it: create a website that highlights the advantages of local products, optimize search engines (SEO) to increase visibility, and use email marketing to keep customers informed about the latest products and promotions. - Traditional Marketing
Uses: traditional marketing such as local product fairs and cultural festivals is very effective to introduce these products to a wider audience.
How to use it: organize local product exhibitions and cultural festivals to introduce these products to a wider audience, and participate in community events to expand the reach of promotions. - Collaboration with educational institutions and the private sector
Usability: collaboration with educational institutions and the private sector is essential to provide training, mentoring, and access to needed resources.
How to use it: work with educational institutions to provide training in food product processing and marketing strategies, and establish partnerships with local businesses to develop superior products.
ALSO READ: Why organic? - Excellent Product Development
Usefulness: developing superior products that have uniqueness and added value is very important to increase the competitiveness and income of local businesses.
How to use it: through market research and innovation, identify products that have high market potential and support their development. By creating superior products, local businesses can increase their competitiveness. - Facilitation Of Market Access
Usefulness: facilitating market access is essential to increase sales of village products.
How to use it: establish partnerships with traditional markets, modern markets and e-commerce platforms, and organize local product exhibitions and cultural festivals to introduce these products to a wider audience. - Village Apparatus Empowerment
Usefulness: empowerment of village officials is very important to increase the capacity of village government in supporting the marketing of local products.
How to use it: more training and socialization on food product manufacturing practices, marketing strategies, and increasing family income can increase the capacity of village governments to support the marketing of local products. - Network Development
Usability: network development is essential to expand marketing reach and access to resources.
How to use IT: network with various stakeholders, such as research institutions, businesses, and civil society organizations, to expand marketing reach and improve access to resources. - Use of social and Digital Media
Uses: social and digital Media are very effective to increase the reach and sales of village products.
How to use it: take advantage of social media and e-commerce platforms to promote local products, and use email marketing to reach potential customers. - Nature-Based Product Development
Usefulness: developing nature-based products is very important to improve the economy of households and the economy of the village.
How to use it: Process natural products into various products, such as chips, rengginang, sale, cilok, and so on, and do counseling and socialization to people who have MSMEs and millennial farmer youth members.
By integrating these strategies, village governments can improve the competitiveness of local products, expand markets, and improve the welfare of village communities.
Community Empowerment Strategy: definition, concept, objectives, and examples
Community empowerment strategies-Hello, buddy Grameds, did you know? Community development activities are closely related to a community empowerment. Empowering people to fight poverty and inequality and encouraging people to be more active.
Community Empowerment itself is an effort to empower the community through the realization of its potential. One of the potentials of human development can be realized through community education activities.
This activity emphasizes the importance of understanding the needs of the community and how to solve problems by taking into account the potential that exists in the environment. Community-based education is education organized by the community, in the community center, built upon the strength of the community, meeting the needs of the community, the management of education is in the hands of the community.
An education based on society leads to the independence of society in managing its education. Any agency, institution or organization can participate in community education because its purpose is to empower the entire community, without discrimination, nor control.
The process of education because this education belongs to the community. So instructions are needed now. However, it does not close the ability to prepare people to continue studying at a higher level. Indirectly changing the global development model affects development patterns in various countries. Reality is not
regardless of the global shift from economic growth to developing.
The needs of life are always aimed at improving human quality (human quality). As determined by the United Nation Development Program (UNDP), in determining the development indicators built into the Human Development Index (HDI), namely: Knowledge Index; Health Index; and Purchasing Power Index.
The indicators clearly show an improvement in human quality through the active participation of society and government in the development process, from a top-down model to a bottom-up one. This reality revives the development of the community, by the community and for the community, or in the current context is called the community empowerment model.
Empowerment exists as a long-term process caused by ‘disillusionment with power’ or ‘loss of power’, i.e. loss of power within a given community. As a result, people do not have full access to productive assets that are often controlled by ‘powerful’owners. Before we know the Community Empowerment Strategy, we first discuss the definition of empowerment, let’s look at this article to find out more about community empowerment strategies.
Understanding Empowerment
The term empowerment refers to measures designed to increase the degree of autonomy and self-determination of a person to allow them to represent their interests in a responsible and self-determined way, acting in accordance with their authority.
So that with this process you will become stronger and more confident, especially in managing his life and demanding his rights.
On the other hand, empowerment or in the English word empowerment, comes from the word “power” with the prefix ber being the word “empowered” which means to have power. Power means strength, while being empowered means having power. Thus, this empowerment can be understood as giving something that is empowered or has power or strength.
Empowerment in action refers to a process of self-empowerment and professional support for people that helps them overcome feelings of helplessness and lack of influence, and to recognize and use their resources to work to the best of their ability.
In social work, empowerment is a practical approach of resource-based intervention. In the field of civic education and democratic education, empowerment is seen as a tool to strengthen civic responsibility.
Thus, empowerment as a key concept of discourse promotes community engagement. Empowerment as a concept, which is characterized by a shift from deficit orientation to stronger awareness, is increasingly found in management concepts, as well as in the field of education and training.
Understanding empowerment according to experts, among others :
Suhendra (2006 film
Empowerment is part of the existence of activities that are dynamic, sustainable and encourage the participation of all potential evolutionarily with the participation of all potential.
Wijaya (2003)
Community empowerment is an effort to improve the ability and potential of the community, so that people can maximize their identity, dignity and dignity in order to survive and develop independently both economically, socially, religiously and culturally.
Merriam Webster
Empowerment is an effort made to impart skills and abilities or allow each individual to develop further.
Ife (1995 film
Empowerment is the best effort made to empower the weak or disadvantaged.
Rappaport (1984)
Empowerment is seen as a process: a mechanism by which people, organizations, and societies control their lives.
Robert Adams
Empowerment can be simply defined as the ability of an individual, group and/or community to take control of their situation, exercise power and achieve their own goals, and the process by which in that way, individually and collectively, they can help themselves and others maximize their own self, quality, life, and livelihood.
Community Empowerment Concept
Empowerment as a process of development, independence, self-sufficiency, strengthening the bargaining position of the lower classes against the forces of pressure in all fields and spheres of life (Sutoro Eko, 2002).
The concept of empowerment (village community) can also be understood from two angles. First, empowerment is defined in the context of putting society in perspective. The position of society is not subject to beneficiaries (beneficiaries) who depend on external contributions such as the government, but rather the position of actors (agents or participants of the state) who act independently.
Acting independently does not mean escaping the responsibility of the state. Providing public services (health, education, housing, transportation, etc.) to the public is certainly a certain duty (obligation) of the state.
An independent society as a participant means open spaces and the ability to develop creative potential, Master its own environment and resources, independently solve problems and participate in determining political processes on the territory of the state. Communities participate in the process of development and governance (Sutoro Eko, 2002).
Permendagri RI No.7 of 2007 on the framework of Community Empowerment, states that community empowerment is a strategy used in community development as an effort to achieve competence and independence in the life of society, nation and state (Article 1 Paragraph (8)).
The core of the concept of community empowerment is a strategy to realize the ability and independence of the community.
Community Empowerment goals and strategies
The purpose of community empowerment is to enable and independent the community, especially from poverty and underdevelopment/inequality/powerlessness.
Poverty can be seen from indicators of inadequate/inconsistent basic needs. These basic needs include food, clothing, shelter, health, education, and transportation.
While underdevelopment, such as low productivity, weak human resources, limited access to land despite the dependence on the agricultural sector is still very large, the weakening of local market methods/traditions when used to supply the needs of international trade. In other words, the problem of underdevelopment is structural (political) and cultural (Sunyoto Usman, 2004).
Cirebon Power supports the training process by providing the tools and materials
Cirebon is one of the largest shrimp paste producers in Indonesia. In March 2014, Cirebon Power initiated the establishment of Rumah Terasi, as one of the community economic empowerment programs.In partnership with Universitas Swadaya Gunungjati (UNSWAGATI) Cirebon, we provide entrepreneurship training and capacity building for 40 members of Rumah Terasi. Among them are related to improving product quality, production efficiency, and widening the distribution range. Not only that, we also strive for halal certification for products, as well as home industry food certification (PIRT).
Organic shrimp paste produced by Home shrimp paste is also marketed online at various national shopping sites. Rumah Terasi is also actively participating in various local industry exhibitions, both in Cirebon and the national level.Capacity building efforts continue. This year we provide marketing training, including by helping members partner with restaurants, souvenir shops, and culinary business managers.
THE ANNUAL CO-OPERATIVE
As a result of the Focus Group Discussion (FGD), in 2016 Cirebon Power began coaching the Annisa Cooperative, a cooperative that stands on the initiative of residents.
We provide training for 40 cooperative members. Among them are materials on financial management, cooperative principles, cooperative management, and financial administration. We also partner with the Faculty of hospitality, University of 17 August (UNTAG) Cirebon to provide culinary training.
Annisa cooperative members can participate in supplying logistics needs of Cirebon Power, such as snacks and catering. Some members also actively started the production of shrimp crackers and marketed them independently to restaurants and souvenir shops typical of Cirebon. In the near future, they will begin to develop product variants.
We are committed to continuing to support the capacity building of Annisa cooperative members. Their spirit is energy for us. To help build a sustainable local economy strengthening community-based.
ECONOMIC ORDER OF THE FISHING COMMUNITY (FRIENDS)
TEMAN was established as a result of the collaboration of Cirebon Power with the University team of 17 August 1945 (UNTAG) Cirebon and 50 local women who aim to improve the quality of life of fishermen around our plant site.
The Program, which was established in 2014, invites fishing families to increase the economic value of fishing results, through a home business that produces crab crackers and petis.
Together with the UNTAG team, in the future we will channel stronger business credit support for each member of TEMAN.
FISHERMAN EMPOWERMENT PROGRAM
Also supporting the spirit and hard work of the fishermen around the area of the plant, we initiated several empowerment programs to increase their productivity.
Net Feeding
More nets, more catches. We distributed 40 nets for fishing partners in 2014. We have also done the same thing in 2011, by distributing 180 nets for the residents of Waruduwur Village..
Renovation Of The Pier
New pier, for more passionate fishermen. In 2014, we renovated the dock on the coast of Mundu, Citemu Village. Furthermore, in 2015 and 2016 we renovated the dock area and added concrete lanes in Mundu, Bandengan, Citemu, and Waruduwur villages.
Fisherman’s Aspiration House
This center for activities and information for fishermen was built in cooperation with the Cirebon Power Police waters (Polair). In this jointly owned house, fishermen from 4 villages, namely Mundu, Bandengan, Citemu, and Waruduwur used to hold discussions, forums, and regular meetings.
MICROCREDIT DISTRIBUTION
This financing effort began in 2015 as a response to the needs of Citizens for financing for Micro, Small, and medium enterprises. With the full support of the local government, community leaders, and residents, the program disbursed soft credits to 499 local entrepreneurs in 2016.
In the second phase, which will begin soon, we are working with the University of August 17, 1945 (UNTAG) is preparing a special program for former salt farmers in the neighborhood.
Batik Training Program
Cirebon is known as one of the Centers of batik Nusantara. We strive for this cultural preservation program through batik training for local residents. In partnership with Universitas Swadaya Gunung Jati (UNSWAGATI) Cirebon and Batik Studio Katura, we provide batik training for 50 residents in the neighborhood. Not only training, we also supply the needs of batik tools throughout 2015 and 2016.
SPECIAL SKILL CLASSES
Since 2013, Cirebon Power has actively participated in supporting the improvement of the quality of life of local residents by holding special skills classes, such as:
- Motorcycle Mechanics
- Las
- Air Conditioning Repair Skills
- Sewing And Dressmaking
- Makeup And Beauty
Each year there are 8 training groups, each of which consists of 20 participants. After the training, participants are required to take part in a 3-month internship program in small and medium industries so that they gain skills and experience to be able to start their own business.
Cirebon Power supports the training process by providing the tools and materials needed to support learning. We want to encourage an increase in the number of skilled entrepreneurs, especially for the younger generation.
Our efforts for Community Empowerment do not just stop here. We are preparing a sustainable plan to establish an electricity Human Resources Development Center. By collaborating with relevant ministries, we continue to foster hope.
Because we believe, the best results come from those who are well trained. Including in providing a sustainable source of electrical energy for Indonesia.
Based Food Security Innovation
In the quest to achieve food security, a locally based approach has become an important innovation, especially in rural areas. Instead of relying on outside supplies, regions are beginning to develop self-sustaining food security models that adapt to local needs, culture, and resources. This step not only maintains food stability but also increases the economic empowerment of the community.
Governments, at various levels, also play an active role in creating and supporting innovative programs aimed at strengthening locally-based food security. In the following, we will explore some concrete innovations on the ground as well as concrete steps taken by the government to support this local food security.
Locally Based Food Security Innovation
Village Food Banks Village Food Banks are community programs in which Villages store and manage food reserves for use in emergency or shortage conditions. This food source is usually rice, corn, or other local food products. In some areas, food banks are managed by community groups or village cooperatives, which are responsible for maintaining stocks, rotating, and distributing food to village members when needed.
Successful example: in East Nusa Tenggara province, several villages have developed village food banks to reduce the number of food insecurity due to climate change that often disrupts crop yields.
Food barns the traditional food barns community is now expanding with modern innovations, such as the use of refrigeration technology or food preservation methods to extend shelf life. In addition to storing food, this barn is also a place of education for farmers in managing food stocks more wisely.
A successful example: in Central Java, barns are equipped with simple technology-enabled storage facilities, allowing villagers to maintain the quality of agricultural produce for months.
Integrated agriculture program integrated agriculture combines several methods such as agroforestry, animal husbandry, and fisheries in one area to create a mutually supportive ecosystem. This system creates sustainable food security by utilizing waste from one sector as input for another.
A successful example: in Yogyakarta, the local government supports integrated agriculture through a program that provides farmers with tools and training.
Community-based agritourism the concept of agritourism managed by rural communities not only attracts tourists but also provides an alternative source of income for farmers. The crops that are processed at tourist sites increase the selling point and become an attraction for visitors. In addition, agrotourism provides education to visitors about the importance of local food security.
A successful example: in Bali, an agricultural tourism village developed an agro-tourism system that promotes local products and educates visitors about sustainable agriculture.
The use of simple technologies for land and climate mapping with the help of simple technologies such as soil moisture sensors or local weather applications, farmers can increase the productivity of their crops. This technology helps them determine the right time to plant or harvest, so that the result is more optimal.
A successful example: in South Sulawesi, farming communities use weather prediction apps to determine planting patterns that match the seasons, so their crops can be maintained year-round.
Concrete government steps to support local Food Security Innovation
Strengthening agricultural infrastructure the government has developed various programs to improve agricultural infrastructure, such as village roads, irrigation, and access to electricity in the countryside. With adequate infrastructure, the distribution process of agricultural products becomes easier and more efficient, thus supporting local food production.
Sample Program: The Village Fund program provides a budget for infrastructure in the village, including farm roads and irrigation network improvements.
Agricultural Extension and training the government actively provides training to farmers through field extension. This training includes more efficient farming techniques, the use of organic fertilizers, as well as how to utilize narrow land. This extension is often carried out by Field Agricultural Extension Workers (PPL) who interact directly with farmers in the field.
Example Program: Agricultural Extension Center (BPP) under the Ministry of Agriculture offers integrated agricultural training that includes agroforestry systems and environmentally friendly cultivation.
Seed incentives and assistance the government provides subsidized seed and fertilizer assistance to farmers to help reduce production costs. In addition, there are incentives for farmers who adopt environmentally friendly and sustainable farming techniques.
Examples of programs: seed and fertilizer subsidy assistance programs to local farmers, as well as incentives for the use of environmentally friendly superior seeds.
Collaboration with non-governmental organizations and government companies establish cooperation with various NGOs and private companies in supporting local food security, for example by providing capital, agricultural equipment, and technology training to the farming community.
Example Program: “Kampung Siaga Pangan ” Program in collaboration with local NGOs to support community-based food security.
Development of local markets for village agricultural products the government promotes village markets or farmer’s fairs as a place for farmers to sell their produce directly to consumers without intermediaries. The move supports the farmer’s economy, reduces dependence on large markets, and ensures access to fresh food for local communities.
Examples of programs: farmer’s markets organized in various rural areas to connect farmers directly with consumers, as well as support the promotion of local food products.
Utilization of Digital technology for Education and marketing the government encourages farmers to utilize digital technology in marketing agricultural products and get access to the latest agricultural education. With digital platforms, farmers in remote areas can learn modern farming methods as well as find new markets for their products.
E-Petani, an educational and digital marketing platform provided by the government to support local farmers.
Locally-based food security is a strategic step in ensuring food sustainability, especially amid the challenges of climate change and global economic pressures. Various innovations that have been carried out by the community as well as concrete government measures provide concrete examples of how food security can be achieved through local and national synergies. By involving communities, improving infrastructure, and utilizing technology, local food security will be stronger and able to contribute to national food stability.
With this approach, locally-based food security can continue to develop and have a significant positive impact on the economy, health, and welfare of the wider community.