Team Webmaster : Deputy for Marketing of the Ministry of Tourism and Creative Economy Ni Made Ayu Marthini at the Expo Indonesia en Mexico 2023 series of activities, Mexico, (4/8/2023).
Expo Indonesia en Mexico 2023 is an event to commemorate 70 years of diplomatic relations between Indonesia and Mexico, held at Centro de Conveciones, Mexico, on 3–6 August 2023, with the theme ‘Reconnecting and Showcasing Wonderful Indonesia in The American Market’.
Expo Indonesia en Mexico 2023 (EIM 2023) presents the first Trade, Tourism, and Investment (TTI) exhibition, as a collaborative effort between the Indonesian Embassy in Mexico City, the Indonesian Trade Promotion Center (ITPC) in Mexico City, the Indonesian Ministry of Trade, the Ministry of Tourism and Creative Economy, and the Ministry of Investment/BKPM.
The expo targets 10,000 visitors divided into the TTI exhibition, Tade Forum, Investment Forum and Tourism Business Forum attended by representatives of the Under-Secretary of Tourism Mexico, and the Undersecretary of Tourism of the Economic Development Ministry of Colima, as well as the Secretary of Tourism of Tamaulipas. Deputy for Marketing of the Ministry of Tourism and Creative Economy/Baparekraf Ni Made Ayu Marthini, also became one of the speakers, who discussed the development of tourism and the creative economy in Indonesia in 2023.
Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency (Menparekraf/Kabaparekraf) Sandiaga Salahuddin Uno, in his statement, in Jakarta, Saturday (5/8/2023), said the Central Statistics Agency (BPS) recorded that foreign tourist visits to Indonesia grew +250.33 percent yoy to 5.19 million visits. On a monthly basis, foreign tourist visits to Indonesia in June reached 1.06 million visits, marking the highest realization since 2020 before the COVID-19 pandemic.
Likewise, tourist visits from the Americas, which is one of the important market focuses for Indonesian tourism, have increased with a fairly significant trend since the opening of borders in 2022.
In the January-June 2023 period, tourists from the Americas recorded 267,147 visits, or an increase of 403.55 percent over the same period the previous year. Mexico as one of the largest markets for the Americas has reached 5,734 visits, or an increase of 601.84 percent.
“This development is a good sign for the revival of the Indonesian tourism industry, especially after the COVID-19 pandemic status was revoked by WHO. The climate of the tourism industry, which has begun to be conducive, has been seen as an opportunity by the Ministry of Tourism and Creative Economy to re-work the main market of foreign tourists from the Americas through a series of promotional activities throughout the year and this time in Mexico City. We hope that this activity can support the achievement of the target of 8.5 million foreign tourists in 2023 and the creation of 4.4 million jobs in 2024,” said Minister of Tourism and Creative Economy Sandiaga.
The Ministry of Tourism and Creative Economy participates in and supports the Expo Indonesia en Mexico 2023 activities by facilitating the presence of tourism industry representatives (accommodation, travel agents, and tour operators) who focus on the American continent market, activating promotional activities for Indonesian tourist destinations, especially 5 DPSPs, selling Indonesian tour packages and business matching, meetings with Mexican travel agents, filling out visitor surveys, providing information services and distributing promotional materials for Indonesian tourism, as well as interactive games (online and offline).
“The Ministry of Tourism and Creative Economy also supports the performance of the arts team presented by the Diaspora team in America at the event,” said Minister of Tourism and Creative Economy.
Deputy for Marketing of the Ministry of Tourism and Creative Economy/Baparekraf Ni Made Ayu Marthini said that Wonderful Indonesia’s active participation in the series of activities of Expo Indonesia in Mexico 2023 is a strategic step to re-establish the position of the Wonderful Indonesia brand in America so that it remains top of mind.
“One of them is through disseminating information to the public regarding the development of tourist destinations in Indonesia and adjusting to current trends and needs of travelers,” said Ni Made Ayu.
She explained that according to BPS data in 2022, the Americas region is a potential market for quality tourism with an average expenditure per visit reaching 2,248 US dollars per visit with an average length of stay of 17 nights.
“Foreign tourists from Mexico really like nature and adventure tourism, such as seeing orangutans in Kalimantan, mountains and craters in Java and Bali both in the south and north. They are also repeat tourists or return and adventure to the islands of Sumatra, Sulawesi, Lombok, and